Brunswick operates at the intersection of content, marketing, community, finance, and 24/7 concierge: the four functions that turn a great career into a lasting business. You focus on the game. We build everything around it.
Managing 35+ professional, elite collegiate, and selective NIL athletes.
"What I love about Brunswick is they treat me like family, not like a client. They stay on top of everything, meetings, deadlines, opportunities, so I can focus on ball while my brand keeps growing."
You're the brand, the media company, and the business. All at once. Brunswick is the boutique firm that runs that business alongside you, across four disciplines, at every stage of your career.
Bookkeeping, entity setup, and tax, coordinated with trusted outside specialists for complete financial clarity, year-round.
Pros across the NFL, NBA, and MLB trust Brunswick to run the business of their careers.
For our full roster, reach out to marketing@brunswick.management
A selection of the work Brunswick has built for its roster — across NIL, brand, community, and business.
*NIL compensation figures reflect publicly reported ranges. Specific deal terms are confidential. Past results do not guarantee future outcomes.*
Brunswick runs the brand business behind the roster: placement, negotiation, activation. A selection of partners we've worked with on behalf of our athletes, across performance, lifestyle, hospitality, finance, and culture.
You already have people negotiating contracts and managing investments. Brunswick is the operating layer that connects them, handling everything they don't.
A small, elite roster of college athletes who treat their platform as a head start, not a side hustle. We handle the deals, the appearances, and the education so they arrive in the pros already positioned.
Sourcing, negotiating, and activating endorsement deals built around each athlete's platform and personality.
Camps, appearances, and charitable work that grow real brand equity on and off campus.
Education on managing NIL income, taxes, and saving so athletes treat their earnings like a business from day one.
We keep the roster small on purpose. It's how every client gets the attention, discretion, and senior focus they deserve.
Content, community, and concierge in-house, with finance and tax coordinated through trusted specialists. No handoffs, no finger-pointing.
How we work →Built alongside All-NBA and All-Star caliber talent, now applied to every athlete on the roster.
See the roster →Founded by an operator with 10+ years in software. Technology runs quietly in the background.
Our story →Julian grew up around the NBA; his uncle played seven years in the league. He came to sports management from a career in technology, bringing an operator's discipline to an industry that rarely sees it. In 2017, one yes turned into six clients.
Today, Brunswick manages 35+. Julian is the relationship, but his commitment to every athlete is backed by a full team running content, community, and day-to-day. Nothing depends on one person alone.
Most of our clients come by referral. The first conversation is private, and entirely about you.
We sit down to understand your goals, your career, and where you want to take the business.
We map your finances, content, and brand, and show you the biggest opportunities ahead.
One coordinated team runs the business of your career so you can focus on the game.
Brunswick Sports Management does not provide financial, investment, accounting, tax, or legal services in-house. Such services are performed by independent, licensed third-party professionals. Brunswick coordinates these relationships on behalf of its clients but is not a registered investment adviser, broker-dealer, accounting firm, or law firm, and nothing on this page constitutes financial, investment, tax, or legal advice.
